Between 2020-2024, AI hardware boom delivered shiny new toys that are already dead. Companies like Humane and Rabbit did not fail because their technology was slow: they failed because their UX was fundamentally broken.

When UX designers work on something that already exists, these are the best tools that help us do our jobs better.

These are the 6 patterns for UX discovery: screener (who to talk to), baseline context (standardise setup), critical incident + rating (rank pain), SEQ (ease after a concept), ranking/constant-sum (trade-offs), and semantic scales (perception).

Hate it or hate it, it's literally (factually) used by approximately 98.9% of ALL websites in the known universe. The rest (1.1%) are legacy sites, HTML+CSS-only sites, or ultra-minimalist text-only sites. https://www.facebook.com/share/p/1BZh28GgJ7/

Do you notice your Figma Project is slowing down? “Most people don’t ‘hit a Figma limit’. They leak memory without realising it. This Short explains what’s actually happening – and how to avoid it.” A full Blog later!

I'm sorry—as much as I love being in Mass 💖the RMV logo looks like it belongs to a preschool centre. 😅

Likes, boosts, and monetisation optimise for reach and dopamine, not credibility or signal. I use social media to leave well-labelled artefacts for the people who already care – recruiters, collaborators, hiring managers. Smaller audience. Higher signal-to-noise.