Vernard 2023-Jun-01 12:00

Something of note to think about: The Effort Paradox is both costly and valued.  A significant cognitive model on how market pricing can be manipulated. https://bit.ly/44fV9Sm

The Effort Paradox: Effort Is Both Costly and Valued According to prominent models in cognitive psychology, neuroscience, and economics, effort (be it physical or mental) is costly: when given a choice, humans and non-human animals alike tend to avoid effort. Here, we suggest that the opposite is also ... PubMed Central (PMC)

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